Why the fine print on the coffee bag.
The increasing specificity of origin demarcation. Or, get to know your farmer.
Why we stole varietals from the wine biz. (And, why it's ok :)
A run down of the varieties we commonly roast.
The Jesse tree of coffee.
Wet, dry, pulped. How the farmer preserves the seed of the coffee fruit to ship around the world. How processing affects the flavor.
Keep reaching higher. Elevation and complexity in the cup.
Deciphering tasting notes.
Fragrance: Is that a geisha or a new perfume you're wearing?
Flavor: Why the *'^#@*! is there mango in my coffee!
Acid: Yes, ACID. Embrace it!
Aftertaste: You mean there's more?
All profits from art sales go to support art causes. Art reach?